Insight:
Men Buy. Women Shop.
Solution:
Sell to men and women differently by sending them gender specific promotions in real time.
Using iBeacon technology all around the mall, capable of triggering highly contextual information about shoppers that we can use to send customers customize promotions based on gender and other data.
Other cool feature is the Wishlist cart where they can save an item they like, then we can offer them discounts and reminders once they visit the mall again.
