FRANK SOCIAL MEDIA MANAGEMENT and CONTENT STRATEGY
OBJECTIVE
Strengthening the brand perception of FRANK as a friend for great things amongst the target audience on the online and social media space.
STRATEGY
To establish FRANK as the go-to portal for interesting & relevant content designed exclusively for the 18-29 years old Singapore Youths.
We’ve identified and defined these areas:
Money, Career, Lifestyle – as the great things that are relevant to the target audience
Develop quality content around these pillars that are evergreen, creating high re-visit value and create content that’s a combination of product, promotions and engagement posts which were both owned and curated
RESULTS
• Enhanced and consistent visual branding
• Engagement has increased three-fold since 2nd half of the year
• Organic reach has increased 130% in 6 months
• Reduction in CPE by 22% in 6 months
INSTAGRAM
“FRIENDS OF FRANK” Take over
Use INSTAGRAM to bring out “FRIENDS of FRANK”, this time its all about them- the target audience.
Every week, we will feature a “Friend of Frank” who will take over our page with their own style and character. This time it’s all about the target audience. What their lifestyle is, how they deal with career and money and how FRANK is a great friend to them.
This aims to make the FRANK page more authentic, engaging and more diverse with the look and feel as these FRIENDS of FRANK take over with their own individual personality.
