Speedy Turnaround for Sky Broadband’s “Life at 5MBPS”
Problem:
Sky Broadband wanted to launch their latest offering: the 5Mbps package for only P999. Since the market was saturated with unlimited downloading plans and low prices from major competitors, Sky needed a campaign that hyped up their offering of extra high-speed Internet to immediately grab the attention of young professionals.
Problem:
Sky Broadband wanted to launch their latest offering: the 5Mbps package for only P999. Since the market was saturated with unlimited downloading plans and low prices from major competitors, Sky needed a campaign that hyped up their offering of extra high-speed Internet to immediately grab the attention of young professionals.