THE BAR'S WORLDS BIGGEST PARTY DIGITAL CAMPAIGN
Positioned as a party drink, we extended the "Always Open" campaign to online media.We created a site that will be the venue for the World's Biggest Party, of course hosted by THE BaR.
To join, people can just sign up or link their Facebook.
Inside they can customize their page, their party avatars, characters and outfits they want.Just like in any party, you can dance to impress, offer drinks or virtual chat with other members worldwide.Their interactions will also be integrated on their social network page, like status updates, discoveries, badges, new talents, etc.
To keep the party goin, we also planned a year round events like DJ launch, exclusive concert series, party dates, promos that will also lead to on-ground events of THE BaR.
Positioned as a party drink, we extended the "Always Open" campaign to online media.We created a site that will be the venue for the World's Biggest Party, of course hosted by THE BaR.
To join, people can just sign up or link their Facebook.
Inside they can customize their page, their party avatars, characters and outfits they want.Just like in any party, you can dance to impress, offer drinks or virtual chat with other members worldwide.Their interactions will also be integrated on their social network page, like status updates, discoveries, badges, new talents, etc.
To keep the party goin, we also planned a year round events like DJ launch, exclusive concert series, party dates, promos that will also lead to on-ground events of THE BaR.
