The BaR is a range of fruit-flavored gin and vodka drinks. To enjoy it, you don’t need mixers or cocktail cherries. All you need is ice.
But instead of putting ice into the glass, we made glasses out of ice. They were handed out at the launch parties, along with the shot-glass ice trays, as part of an integrated campaign of TV, online and events.
Within a year of its launch, The BaR has become one of the market leaders with sales of over 50 million bottles.