The brief was to launch the first ever laundry detergent that fights the signs of aging.
Using Precision Marketing, we’ve focused on segments who are emotionally invested in their clothes. The idea plays with using the positive powers of wearing clothes and how it makes us feel. Like wearing jeans is not just about denims but about the youthful confidence it makes us feel. With Comfort Belle, It fights the signs of clothes aging so it can preserve that positive feeling that clothing gives us.