The brief was to improve the E-commerce product hero images for platforms like Lazada, while retaining the brands imagery and benefit. What i did here was use the brand world using freshness cues, brand font while keeping in mind the best practices. Easy to comprehend images that works with online buyers in mind and own-able and distinct for the brand.
After the change in hero images, the page views increased dramatically by +250% across the different SKU as well as increased in unique visitors. An indication that we are attracting more buyers for potential conversion.
