As for New Year’s Eve asset, the approach was more a recognition of the different ways to get closer during the pandemic and how it helped support one another. The message was more to inspire people to continue to get closer during the fresh new year.
SOCIAL: CLOSEUP 2020
This was a U-Studio led initiative to boost Closeup’s brand presence in social media during this year’s much quieter Pride Month. We wanted to remind people that Pride2020 is not cancelled and could still be celebrated at home, together. Using ownable simple vector illustrations that are easy to adapt across various markets, we portrayed that nothing could stop celebrating love/closeness despite the pandemic.