Turning dreams into reality for the Philippine Department of Tourism
Insight
Everyone dreams of a holiday home in paradise, but few actually make it happen. We set out to excite investors from abroad about the prospect of a second home in the Philippines. And show how affordable it is to make the dream a reality.
Idea
Using local illustrators to standout from typical tourism ads, phase one showed the dream. Then came the attractive prices, with the line ‘Dream homes at affordable prices’.
Results
Visits to the DOT website rose by 441%, with 1% of visitors making an inquiry about a home in the Philippines.
Insight
Everyone dreams of a holiday home in paradise, but few actually make it happen. We set out to excite investors from abroad about the prospect of a second home in the Philippines. And show how affordable it is to make the dream a reality.
Idea
Using local illustrators to standout from typical tourism ads, phase one showed the dream. Then came the attractive prices, with the line ‘Dream homes at affordable prices’.
Results
Visits to the DOT website rose by 441%, with 1% of visitors making an inquiry about a home in the Philippines.
